MY EYES ARE UP HERE Somehow, as I was writing a book about a girl with uncomfortably large breasts, I didn’t anticipate how much people were going to want to talk to me about breasts. Strangers. Neighbors. Mammography techs. Usually their own....

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Let's Talk with our Teens about BOOB's & BRA's BeTween The Pages for BRABAR Good Reads   GiGi Gets a Bra Book by Jene Luciani One day you're cleaning up spit-up and the next, in the blink of an eye, your child is going...

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Where to Go for Her First Bra Fitting

Don’t let shopping fall flat when sizing up options for her first bra fitting. We spoke with Wendy Herman, founder of BRABAR at Menlo Park Mall, whose mission is to help young girls feel comfortable and confident in their own skin by arming them with the right bra so they can be their best selves inside and out.

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When Wendy Herman founded BraBar, her goal was to help educate young women on how to properly fit themselves for a bra - a resource not often readily accessible. Recognizing the importance of girls finding the right size Herman, a veteran intimates...

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Advice for moms who take their tweens/young teens for a first bra fitting?

Let your tween drive the process and take your cues from them. It’s a difficult and uncomfortable time for them and as moms, we need to be sensitive to that. Let them try on a few styles and let them pick. If they find a bra they like that feels comfortable, start there, no pressure. You can always come back to buy more; leave on a high note. It can be a great, wonderful and memorable experience.

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BRABAR: HELPING TWEENS FEEL COMFORTABLE IN THEIR OWN SKIN.  I vividly remember getting my first training bra as an awkward tween girl. I was uncomfortable in my own skin, uncomfortable in the situation, and uncomfortable in a restricting and ill-fitted athletic bra....

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MEET OUR FOUNDER "Starting BRABAR was a compilation of aha moments related to the bra shopping experience with my teenage daughter, when I started shopping with her it made me look at the intimate apparel category from a different point of view....

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