When Wendy Herman founded BraBar, her goal was to help educate young women on how to properly fit themselves for a bra - a resource not often readily accessible. Recognizing the importance of girls finding the right size Herman, a veteran intimates...

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Advice for moms who take their tweens/young teens for a first bra fitting?

Let your tween drive the process and take your cues from them. It’s a difficult and uncomfortable time for them and as moms, we need to be sensitive to that. Let them try on a few styles and let them pick. If they find a bra they like that feels comfortable, start there, no pressure. You can always come back to buy more; leave on a high note. It can be a great, wonderful and memorable experience.

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BRABAR: HELPING TWEENS FEEL COMFORTABLE IN THEIR OWN SKIN.  I vividly remember getting my first training bra as an awkward tween girl. I was uncomfortable in my own skin, uncomfortable in the situation, and uncomfortable in a restricting and ill-fitted athletic bra....

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