We encourage girls to recognize that she is her strengths, weaknesses, dreams, passions, accomplishments, failures, and everything in between. Her body is just one aspect of the amazing, dynamic individual that she is. There is a strong connection between intimate apparel and how girls feel about themselves. Coming of age opens floodgates of information and emotion for girls. Unrealistic expectations and social media are negatively impacting the psychological development of teen girls. Embarrassment about changing bodies & growing up escalates girls' concerns about body image.
NOT JUST A BRA for teenage girls, we are a destination impacting change by shifting the conversation from Body Image to Comfort, as the foundation of Confidence. We achieve comfort through finding the right size bra, proper fit and teaching girls to shop by band size. We are changing the way teens shop for bras! Getting into and wearing a bra that is just the right size is fundamental!
BRABAR was born of a desire to educate teenage girls about fit and the importance of wearing the right size bra; because comfort is the foundation of confidence.