Interview BRABAR Founder Wendy Herman - Work From Your Happy Place with Belinda Ellsworth | BRABAR
Revolutionizing Teen Bras

Interview BRABAR Founder Wendy Herman - Work From Your Happy Place with Belinda Ellsworth

Work From Your Happy Place with Belinda Ellsworth: A Conversation with Wendy Herman of BRABAR

Introduction to BRABAR's Founder

Join us in an inspiring interview with Wendy Herman, the founder of BRABAR, as she shares her journey of working from her 'happy place' as a first-time entrepreneur. Wendy's story is a testament to the power of passion and determination. Listen to the podcast here to dive deep into her experiences and insights.

The Genesis of BRABAR

BRABAR was born out of a passion project, sparked by several challenging bra-shopping experiences Wendy had with her 15-year-old daughter. Leveraging her successful career in growing iconic brands in the intimate apparel industry, Wendy established BRABAR. The mission? To address the unmet needs in the junior bra market among popular brands and to simplify bra shopping for moms and their daughters. This initiative was not just about creating bras; it was about revolutionizing the way young women approach intimate apparel.

Our Core Values: Promoting Self-Love and Confidence

At the heart of BRABAR is a commitment to self-love and empowering young women to be strong and confident. Wendy emphasizes an empowering truth: "You are so much more than your body; you are somebody." This mantra is reflected in every aspect of the brand, from the design of the bras to the customer service experience.

Tune Into the Podcast

Get a deeper insight into Wendy's entrepreneurial journey and the ethos behind BRABAR. Listen to the podcast here.


BRABAR is not just a brand; it’s a movement aimed at redefining the bra-shopping experience for young women. BRABAR celebrates diversity in body types by offering a comprehensive range of sizes from AA to DD. This inclusivity ensures that every girl can find her perfect fit, whether she’s looking for a 28A or a 36D. BRABAR bras are designed for ultimate comfort without compromising on support. Our products range from wire-free bralettes halter to supportive sports bras with lace, ensuring there’s a perfect bra for every occasion.

Our designs are created to make young women feel confident and beautiful. From halter bras that are perfect for tricky necklines to lace halter bralettes that add a touch of elegance, we have something for everyone. BRABAR provides educational resources to help young women and their mothers understand how to measure for the perfect fit. Proper fit is crucial, and we make it easy to measure both the band and cup size to ensure every purchase is perfect.

Our bras, such as the BB Bra and BB Bras, are made from high-quality materials that prioritize both comfort and durability. Shopping for bras can be a hassle, but BRABAR makes it easy with a user-friendly online store. Whether you’re looking for backless halter bras, tube top bras, or strapless longline bras, our website has it all. At BRABAR, we believe in a customer-first approach. This includes everything from providing a range of sizes and styles to offering detailed guides on how to measure for bra size.

Explore our diverse collections tailored to meet every need: Bras for Teenagers, Halter Bralettes, Bras for Halter Tops, Halter Lace Bras, Bralette Halter Lace, and White Halter Bralette. By focusing on comfort, style, and inclusivity, BRABAR ensures that every young woman can find the perfect bra to support her lifestyle. Visit BRABAR today to discover a collection that appreciates individuality and provides the perfect fit for every stage of life.

And so, with BRABAR by their side, young women everywhere can embark on their own journey of comfort, confidence, and style, finding the perfect bra for every step of the way.

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