The very first bra experience sets the stage for the future, and we want it to feel positive.

The very first bra experience sets the stage for the future, and we want it to feel positive — not something that makes a young customer want to disappear into the floor.

Have you noticed increased interest from tween and teen customers recently? You aren't alone. Demand for a better, more comfortable bra-shopping experience for first-time buyers is real. Younger shoppers today expect a genuine connection with the brands they buy from — girls and moms want to know a product actually fits, and they like being able to engage with a brand rather than just be sold to.

Body development timing varies widely from person to person, which is exactly why BRABAR designs products specifically for tweens and teens rather than assuming one age or size fits everyone in that range.

BRABAR's founder, Wendy Herman, worked in the intimate apparel industry for twenty years before creating BRABAR when her own daughter began wearing bras. "I knew what to buy, but I couldn't find it," she says. "BRABAR's mission is to get teenage girls into the right bra."

BRABAR styles are designed for a petite or junior fit, and are especially useful for teens with smaller band sizes and fuller cups — a combination that's historically been hard to find. Because these styles support up to DDD/F, they're easier to fit and more flexible as bodies continue to change.

It's important to create products meant specifically for tweens and teens, rather than scaled-down adult styles. We differentiate products for tweens shopping for their very first bra and teens who may already be wearing a cami bra and are ready for something more supportive. Older teen customers may include more developed girls, and moms often aren't sure what to look for. We also see plenty of full-busted teenagers and young women with smaller bands and larger cups, who are often frustrated that they can't shop the same styles as their friends. Fashion meets function with bras explicitly designed for fuller busts, like BRABAR's.

Conversations with tween and teen customers call for a gentle touch. Teens tend to feel nervous, so BRABAR keeps the experience simple and low-pressure: a fit consultation and education, not a formal "fitting." We explain how to measure the rib cage and bust, walk through what the resulting size means, and let each girl choose whether she'd like to be measured or shown how to do it herself.

When you need bras for teens, the best kind is those that will adjust with continued bust growth. BRABAR's junior bra selection is comfortable, supportive, wire-free, and contouring to the teen's body, whether petite or full-busted. These include our starter bras with soft, smooth cups, removable padding, and fully adjustable straps.

The Soft Cami Bra Top is as comfortable as it is versatile. It's a seamless sports bra and cami hybrid made of ultra-soft, sustainable, stretch material. The Cami features a long-length U-neckline, is double-layered without pads, and is perfect for everyday low to moderate-impact activities.

Our HUG Laceback Bralette possesses a smooth surplice with a full lace back to create a cute yet functional design. With the HUG Laceback Bralette, there's no need to double up, as the stretchy and soft microfiber offers a smooth and comfortable cup. This bralette is unlined and seamless and offers full coverage for girls, from petite to full busts.

These are ideal bras for teens and tweens who are into dance, sports, and/or an active lifestyle. The HUG Laceback Bralette can be worn as a sports bra to handle low-to-mid impact activity. Though we offer multiple sizes and fits, it will adjust with the wearer as she grows.