Girls, Tweens & Teens Love Us. Moms Approve.

Girls, tweens, and teens love BRABAR. Moms approve of it. Those are two different claims, and BRABAR is one of the few teen bra brands that can genuinely back up both — not with marketing copy, but with real, independent coverage from outlets parents actually trust.

Why "mom approved" is a real, checkable claim here

Anyone can put "mom approved" in a headline. What's harder to fake is a track record of parenting-focused publications choosing to write about a brand independently, with no paid placement. BRABAR has that track record:

• NJ Family profiled founder Wendy Herman in a "Mom Crush" feature, covering her path from a frustrating bra-shopping trip with her own daughter to building BRABAR.
• Motherly included BRABAR in their roundup of the best sleep bras.
• Momtrends covered how BRABAR is "Helping Tweens Feel Comfortable in Their Own Skin."
• NJ Mom named Wendy their "Mompreneur of the Week."
• Daily Mom and Today's Parenting Team have both featured BRABAR in gift guides for kids and tweens.

Every one of these is a genuine, independent editorial choice — not a sponsored post. See the full list, along with 45+ other press mentions, on our In The News page.

Why the "girls love it" side matters just as much

Parent approval means little if the person actually wearing the bra doesn't want to wear it. BRABAR's product side is built around the same standardization principle covered throughout our blog: the rib cage measuring method gets the size right, and the flexible-cup, wire-free construction means the bra actually stays comfortable once it's on — not just correctly sized on paper.

That combination — genuinely comfortable product, genuinely accurate sizing — is what turns a first bra-shopping trip from a source of anxiety into a non-event. That's the outcome both sides of "girls love it, moms approve it" are actually about.

What this looks like in practice

A mom searching for her daughter's first bra isn't just looking for a product that fits — she's looking for a brand she can trust to get the sizing right without a fitting-room ordeal, and a product her daughter will actually want to keep wearing afterward. Independent press coverage from other parenting publications is one of the more reliable signals that a brand has actually delivered on both, repeatedly, for other families — not just claimed to.

Frequently Asked Questions

Is BRABAR really covered by independent parenting publications, or is this paid content?

These are genuine editorial features from outlets including NJ Family, Motherly, Momtrends, NJ Mom, Daily Mom, and Today's Parenting Team — independent coverage, not sponsored placements.

What makes BRABAR different for a first bra-shopping experience?

The combination of an accurate, standardized measuring method and flexible, wire-free construction means the size is right and the bra stays comfortable once it's actually being worn, not just correctly sized on paper.

Where can I see all of BRABAR's press coverage?

The full list of press mentions, including outlets like Yahoo, Oprah Daily, NY Post, and dozens of parenting and lifestyle publications, is available on the In The News page.