BRABAR - Meet our Founder
Meet Our Founder
"Starting BRABAR was a compilation of aha moments related to the bra shopping experience with my teenage daughter. When I started shopping with her it made me look at the intimate apparel category from a different point of view. We were looking for bra sizes and styles that were not readily available in any store; I knew what to buy for her, and I still couldn't find it."
— Wendy Herman, founder of BRABAR, armed with 20+ years of intimate apparel experience
Comfort is the Foundation of Confidence
BRABAR was born of a desire to educate teenage girls about fit and the importance of wearing the right size bra; because comfort is the foundation of confidence. We emphasize band measurement: essential to a proper fit.
BRABAR Philosophy
Your bra should fit like a strapless bra, hugging your ribcage, not hanging from your shoulders. Our EZ-fit method teaches girls to find the correct band measurement: essential to a proper fit.
The EZ-Fit Method
1. Measure Ribcage
Measure around directly under bust and around the rib cage.
2. Your Rib Cage Measurement = Band Size
Round to the nearest even whole number to determine your band size.
3. Shop by Band Size
BRABAR currently carries band sizes 28-38.
