BRABAR movement goes beyond mere fitting—it challenges norms around body image and self-confidence. - BRABAR

BRABAR movement goes beyond mere fitting—it challenges norms around body image and self-confidence.

The BRABAR movement is dedicated to change and education on fit, addressing the crucial issue of bra confidence and comfort. Shockingly, 8 out of 10 young women wear the wrong bra size, prompting BRABAR to introduce its Bra Size Calculator as part of its comprehensive Fit Guide. This initiative reflects our commitment to empowering women to achieve their perfect fit from the comfort of their homes.

Our E-Z Fit Method simplifies the measurement process, guiding women through three easy steps to determine their band, bust, and cup sizes accurately. By demystifying bra sizing, the BRABAR Calculator emphasizes the significance of proper fit for optimal comfort and support.

But the Ill-fitting bras can cause discomfort and dent confidence levels. BRABAR advocates for comfort as the cornerstone of confidence, believing that every woman deserves to feel secure and comfortable every day.

As a leader in bra fit, BRABAR offers wire-free bras and bralettes in sizes ranging from AA to DDD/F, catering to both petite and full-busted young women. Our focus on quality, inclusivity, and sustainability redefines foundational wear for today's generation.

The #BRABAR movement advocates for standardized bra sizing methods, endorsing the global standard rib cage method. Despite its universal acceptance, discrepancies persist, particularly in the US. These variations lead to confusion and the pervasive issue of wearing the wrong size.

In the US, conflicting methods like the armpit method and adding 4 inches to the band size measurement further complicate finding the right fit. This inconsistency underscores the need for standardized sizing methods. BRABAR's initiative aims to eliminate confusion by promoting the global standard rib cage method, ensuring clarity and accuracy in bra sizing.

Witnessing her then 15-year-old daughter's struggles to find a properly fitting bra was a pivotal moment for our founder Wendy. It shed light on a staggering issue: 8 out of 10 women wear the wrong bra size. This emphasized the importance of leveraging 20 years of experience in the intimate apparel sector to create a solution—thus, BRABAR was born with a mission to address the widespread issues of inconsistent measuring and lack of inclusivity that many young women face.

We are actively debunking outdated measuring methods like the armpit method used by Victoria's Secret, the special measuring tapes used at Aerie, and the incorrect practice of adding four inches to the band size used by brands like Skims and Soma. Instead, we advocate for the global standard ribcage method of measurement, which ensures a more accurate and supportive fit. Adding four inches to band size is unnecessary and incorrect, leading to improper sizing, as illustrated by the example of someone with measurements of 28 underbust and 33 overbust being incorrectly sized as a 32A instead of the proper size, 28DD. Measuring the armpit instead of the ribcage also impacts the fit, sizing the band up and the cup down inversely, thus affecting the overall fit and comfort.

Our Fit Guide and the new Calculator are designed to address the troubling truth that eight out of ten girls wear the wrong bra size. Our E-Z Fit Method simplifies the measurement process, encouraging women to measure their band and bust sizes at home. This leads to more accurate sizing and boosts confidence. Our Calculator demystifies bra sizing through a clear, three-step process: measure the band size, measure the bust, and then calculate the cup size. This approach guides women to their correct bra size and stresses the importance of proper fit for optimal comfort and support.

The BRABAR movement goes beyond finding the right fit; it's about changing the conversation around body image and self-confidence. Many women and girls experience discomfort and reduced confidence due to poorly fitting bras. By promoting comfort as the foundation of confidence, BRABAR advocates that every woman deserves to feel secure and comfortable every day.

Since its inception, BRABAR has led the way in redefining bra fit and focusing on the benefits of wire-free bras and bralettes rooted in comfort, support, and style. We are committed to inclusivity, offering sizes from AA to DDD/F, and serving a diverse range of young women. We focus on quality, inclusivity, and sustainability, redefining foundational wear for today’s generation.

In the US, the method for measuring bra sizes has been inconsistent, often leading to confusion and discomfort. BRABAR's use of the global standard rib cage method offers a clear, accurate way to determine the best bra size, eliminating confusion and ensuring women can confidently find a bra that fits well and feels great.

Join the BRABAR movement. Empower yourself with information. Explore our Fit Guide, try our Bra Size Calculator, and be part of a movement that champions comfort, confidence, and empowerment for all women. Together, we can ensure that the future of intimate apparel is as supportive and empowering as the bras we create. Use our Bra Size Calculator to find your perfect fit. Join us in our mission to create a future where comfort and confidence reign supreme. The BRABAR movement is not just about bras—it's about empowering women during a transformative time in their lives. Together, we can make a difference.

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